Jo's early years in theatre marketing were spent working with Bill Kenwright Ltd, David Pugh Ltd, Adam Kenwright and her own tour marketing company, Jo Cross Marketing.
In 1997 Jo joined Dewynters as Head of Marketing where she stayed for two years working on accounts including Chicago,The Donmar Warehouse, Whistle Down the Wind, Starlight Express and Notre Dame de Paris. She left to join SFX (which became Clear Channel and later Live Nation) as Head of International Marketing working on Fosse, Gumboots, Circus Oz and other global entertainment products across continental Europe.
In 2001 Jo joined Michael McCabe at his newly formed agency M+H running the London account of MAMMA MIA! After the demise of M+H, Jo took the account to Dewynters where she became the Head of Advertising and Marketing Worldwide for MAMMA MIA! and Senior Account Handler for West End productions. Here she worked on the UK Premiere of Wicked, Patrick Stewart’s A Christmas Carol and the West End transfers of Fat Pig and Olivier Award-winner The Mountaintop.
After two years and having opened MAMMA MIA! in over 25 countries, she left taking the International productions with her, to set up JHI. Alongside MAMMA MIA! the company have since worked on; The Misanthrope starring Keira Knightly and Damian Lewis, Benny Andersson & Bjorn Ulvaeus’s Kristina at the Royal Albert Hall, The Secret of Sherlock Holmes for Ian Fricker & Richard Temple and a number of diverse clients including Wilton’s Music Hall in London’s East End, Rhodes College, Memphis and the prolific conductor and composer Carl Davis.
This year JHI is proud to have taken on the marketing of Hampstead Theatre & their West End transfer, Iolanthe at Wilton's Music Hall, Lidless at the Trafalgar Studios, Pushing Up Poppies at Theatre 503, The Vaudevillains at Charing Cross Theatre, the UK regional tour of Live Suggs, Julie Atherton at the Vaudeville Theatre, Idina Menzel at the Royal Albert Hall and BBC Radio 2's LIVE in Hyde Park.
Natalie has been passionate about the Arts and theatre in particular since she was young hence her decision to study Drama and Theatre Studies
at University of Aberystwyth. She graduated in July 2006 to pursue a career within the arts. After a month’s work experience at
Treagus Stoneman Associates where she worked on the West End opening of Jersey Boys, she was offered a maternity
cover position as Office Coordinator in the Costume and Wigs department at the Royal Opera House. From there she went on
to be the PA to the Director of Finance at the Royal Albert Hall as well as looking after the Chief Executive in the
absence of his PA.
Natalie decided to take the leap and pursue a career in arts marketing and left the Royal Albert Hall in order to take up a 3 month voluntary
internship in the Promotions and Marketing department at Adam Kenwright Associates.
Whilst there she was introduced to Jo by a mutual acquaintance, Jo had just set up JHI and was looking for someone to join
her in the office. Natalie came to work at JHI in January 2010 and has since then, greatly enjoyed worked alongside Jo on all client accounts
forming strong relationships with each of them.
In September 2010 Natalie was selected to be one of just 23 participants from across the UK in the Theatrical Management Association's week
long course 'The Essentials of Marketing' held at Druidstone in Wales.
Matt studied Drama and Theatre Studies at the University of Kent. His passion for marketing flourished during his Masters, as he created a
business plan for a new arts company. He went on to achieve with distinction in MA Creative Producing.
Matt followed this with a string of voluntary work. He secured an internship with marketing and event specialists Amelix Ltd,
lead a promotions team at the Edinburgh Fringe Festival and helped to develop innovative marketing directions of London Speech Workshop.
Arriving at JHI in 2010, Matt has built strong relationships with various clients and through B2B communication. His interests include
campaign management, creative design and digital marketing. He also provides solid administrative support.
